OKLAHOMA CITY — Love’s Travel Stops now offers its own private label diesel exhaust fluid (DEF) for auto diesel and professional driver Customers. The product is available at all travel stop locations and comes in a value size 2.5 gallon container. With this new product addition, Love’s is the only travel stop to have its own privately labeled DEF product.
“Our Customers desire value and automotive products with a label they can trust,” said Wade Hollis, senior category manager for Love’s. “By working with our sister company, Musket, to develop a DEF product that performs as well or better than the bulk DEF product we have at our diesel island pumps, we’re able to garner that trust and quickly get our Customers back on the road.”
Love’s also carries other proprietary branded products such as Love’s automotive oil, Love’s automatic transmission fluid and Love’s power steering fluid. Love’s has long produced its own bulk DEF product, which is available at the diesel island pumps for professional drivers. Over time, Love’s made the decision to add DEF to its list of self-branded products due to high demand from its customers.