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Montgomery Transport feeding drivers from new food truck named ‘Breaker 1-Swine’

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After the idea came from a brainstorming session about recruiting, Montgomery Transport’s marketing team hired a chef consultant to work with Concession Nation to help create the food trailer concept for Breaker 1-Swine from the ground up. (Courtesy: MONTGOMERY TRANSPORT )

BIRMINGHAM, Ala. – Montgomery Transport & Entities has begun feeding professional over-the-road drivers throughout the industry with the launch of a new mobile eatery, Breaker 1-Swine, the name obviously a spin-off of the almost forgotten trucker slang term “breaker, breaker one nine.”

This 24-foot food trailer will serve Friday lunches to Montgomery Transport staff and drivers each week as a gesture of gratitude for all the hard work they do week in and week out, according to CEO Rollins Montgomery.

In addition, Breaker 1-Swine will travel around to nearby shippers and industry events to serve other Montgomery entity professional flatbed drivers and driver prospects.

“We saw a need for more accessible food for professional drivers as they wait at shippers, and although our drivers get home on the weekends, we’re excited to provide a taste of comfort while they’re on the road,” Montgomery said. “Breaker 1-Swine will serve as a token of our gratitude and a demonstration of our commitment to improving the quality of life for our professional drivers.”

Flatbed drivers of the Montgomery entities (Montgomery Transport, MT Select, MT Dedicated and RM Logistics) receive complimentary “driver-themed” dishes from Breaker 1-Swine both on the road and when the mobile eatery is parked at headquarters.

Staff and drivers have their choice of everything from “heavy haul” entrees like the Big Rig Beef Sandwich, the Bandit Burger and the OD Dog (complete with foot-long hot dog extending beyond the bun, of course) to “bungees” such as Bobtail Parm Tots featuring white truffle and parmesan, golden-fried Mac Haul Bites, and the shoestring Fry Stack “tarped” with melted cheese.

Born out of an over-dinner brainstorming session about innovative recruiting, it occurred to Montgomery that a food truck could be the ideal solution to the challenge of finding creative ways to tap into the existing skilled labor pool.

Montgomery contacted his marketing team, and they went to work creating what would eventually become Breaker One-Swine.

The team hired a chef consultant to work with Concession Nation to help create the food trailer concept from the ground up.

The Montgomery team worked alongside Flex Digital to come up with a logo that embodied the spirit of the cuisine served as well as the exterior wrap design on the trailer.

Then, in the true spirit of keeping things in the Montgomery family, a Montgomery professional driver picked up the trailer from Deerfield, Florida, to bring it back home to Birmingham.

Anna Lacy McMains, director of marketing for Montgomery Transport, noted that this endeavor was a true labor of love.

“We learned a lot about what it takes to open and run a restaurant establishment and we’re excited to be able to serve our team and other driver prospects quality menu items named after the industry specifics they’re so familiar with,” McMains said.

On February 6, Breaker 1-Swine served its first official meal to one of the company’s most tenured drivers, a seven-year Montgomery Transport veteran.

This trucker-centric food trailer is also slated to serve as an innovative mobile recruiting tool. Prospective drivers will be asked to fill out a short form application asserting their interest and contact info in exchange for free Breaker 1-Swine meals.

“Skilled labor, in general, is a very large challenge our entire economy is faced with today,” Montgomery said. “We knew we had to provide an innovative solution that could reach out to different skilled labor pools and penetrate areas most could not reach.”

For more information, visit driveformontgomery.com.

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1 Comment

1 Comment

  1. Richard Youell

    February 13, 2019 at 3:26 pm

    Montgomery goes over and above other transport companies and it juat keeps getting better.

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The Nation

Big rig causes 100-year-old bridge to collapse in North Dakota

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This undated photo provided by Grand Forks County Sheriff's Department shows the overweight semi that caused the collapse of a small, historic bridge near Northwood, N.D. Authorities say the semi, with a trailer load of dry beans, was traveling on the 56-foot-long, restricted-weight bridge over the Goose River Monday. (Grand Forks County Sheriff's Department via AP)

NORTHWOOD, N.D. — Sheriff’s officials say an overweight semitrailer loaded with dried beans caused a more-than-century-old bridge to collapse in North Dakota.

Grand Forks County sheriff’s officials say the bridge over the Goose River near Northwood collapsed Monday afternoon. Photos show the wooden and iron span buckling under the weight of the vehicle. The bridge is partly submerged in the water.

Police said a 2005 Peterbilt semi-truck was driving on the bridge when the structure reportedly crumpled beneath it, causing the trailer to hangover the west abutment.

The 56-foot-long bridge was built in 1906 and is listed on the National Register of Historic Places.

It has a 14 ton weight restriction. Sheriff’s officials say the semitrailer was 29 tons over that limit.

The driver, who was not injured, faces an $11,400 overload fine.

Officials say it will cost up to $1 million to replace the bridge.

It was not immediately clear if weight-limit signs were posted, and police said the incident was still under investigation

Northwood is about 200 miles northeast of Bismarck.

 

 

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Women In Trucking names its 2019 top woman-owned businesses

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Angela Eliacostas is the founder and owner of AGT Global Logistics, one of the companies the Women In Trucking Association has named its 2019 Top Women-Owned Businesses in Transportation. (Courtesy: Women in Trucking)

PLOVER, Wisc. —  The Women In Trucking Association (WIT) has announced its annual list of the “Top Woman-Owned Businesses in Transportation.”

The names of the companies being recognized in 2019 were released in the latest edition of Redefining the Road, the official magazine of WIT.

WIT created the list was created to recognize women in leadership and encourage more women to become proactive leaders in their organizations and even start their own businesses, WIT president and CEO Ellen Voie said. The program supports WIT’s overall mission “To encourage the employment of women in the trucking industry, promote their accomplishments, and minimize the obstacles they face.”

Entrepreneurship is a viable means of economic self-sufficiency, and many women are choosing an enterprise connected to transportation to be part of their career aspirations, according to Brian Everett, publisher of Redefining the Road.

Companies considered for the recognition must meet criteria that includes majority ownership by a woman, financial stability and growth, innovation and entrepreneurial spirit. Each company was nominated and chosen based upon business success and accomplishments, including those related to gender diversity.

This year’s list includes companies from a diverse range of business sectors in the commercial freight transportation marketplace, including motor carriers, third-party logistics companies and original equipment manufacturers.

Companies named to the 2019 “Top Woman-Owned Businesses” list and their primary female business owners are:

  • Bennett International Group; Marcia G. Taylor, CEO
  • Kenco Logistics; Jane Kennedy Greene, chairwoman
  • London Auto Truck Center; Donna Childers, vice president
  • Rihm Family Companies; Kari Rihm, president and CEO
  • Veriha Trucking, Inc.; Karen Smerchek, president
  • Rush Trucking Corp.; Andra Rush, CEO
  • Aria Logistics; Arelis Gutierrez, CEO
  • Lodgewood Enterprises; Arlene Gagne, president
  • S-2international, LLC; Jennifer Mead, CEO
  • International Express Trucking; Karen Duff, president and CEO
  • Brenny Transportation, Inc.; Joyce Brenny, CEO and founder
  • Knichel Logistics; Kristy Knichel, CEO
  • Garner Trucking; Sherri Garner Brumbaugh, CEO
  • LYNC Logistics; Cindy Lee, president
  • Ontario Truck Training Academy; Yvette Lagrois, president
  • AGT Global Logistics; Angela Eliacostas, owner and founder
  • Powersource Transportation; (Barb Bakos, president
  • LaunchIt Public Relations; Susan Fall, president
  • United Federal Logistics, Inc.; Jennifer Behnke, president
  • BCP Transportation; Nancy Spelsberg, Ardis Jourdan, Kristie Rozinski
  • Ladybird Logistics Ltd.; Felicia Payin Marfo, managing director
  • DGT Trucking; Donna G. Sleasman, owner
  • RFX Inc.; Kimberly Welby, president and CEO)

These companies will be recognized during a special program at the Women In Trucking Accelerate! Conference & Expo, Sept. 30 – Oct. 2 in Dallas. For more information, visit WomenInTrucking.org.

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The Nation

Can you say oversized load!

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That is big!

 

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