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Howes says its updating look around clarity, improved messaging

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Howes says its updating look around clarity, improved messaging
Accompanying the new brand effort, Howes has chosen to help portray its identity through a new St. Bernard logo which the company says will serve as the new brand mark and represent the strength, loyalty, dependability and trust that form the foundation of the company. (Courtesy: HOWES)

NORTH KINGSTOWN, R. I. — Howes is rolling out a new look.

For almost a century, Howes has provided its customers with additives that are designed keep up with changing fuels, engines and injector systems.

Now, Howes is updating its look to match.

The new brand look is centered around clarity and improved messaging, making it easier for customers to quickly purchase the Howes product that best suits their needs, according to new employee Phil Colacchio, vice president of marketing, who has spearheaded the initiative.

Unique and creative, the Howes brand platform will flow from the packaging on shelf all the way through to its new, easy to navigate website that will be launched this month, he said.

“The Howes family was ready to shake things up. Joining the team and helping to improve customer satisfaction has been a wonderful opportunity, and an effort that we are intent on continually improving,” Colacchio said. “We’re thrilled with our new brand look and how it clearly identifies each individual product and communicates what each product does and how to use them. By using distinct colors to differentiate the products and helpful icons to point out their features and benefits, the new branding offers a very simple purchasing experience.”

Best known for its flagship product, Howes Diesel Treat, Howes offers a complete line of additives and lubricants for diesel fuel, gasoline, and even oil.

“We want our customers to know that we are more than just a winter additive company and that we offer the best performing products for all of your additive needs,” said Howes President Robert Howes. “Products that work in trucks, tractors, RV’s and even home heating oil. Plus, we still carry my great grandfather’s original secret formula; a Multi-Purpose Lubricating and Penetrating Oil that, to this day, surpasses all other products in its class. In short, we make the most reliable performance fluids for moving parts and vehicles and we want to help you easily find the one that you need when you need it.”

The new branding effort brings more than just a new visual identity for Howes. It highlights the family’s core values and culture. For many years, Howes has used the tagline “Professional Grade Performance Since 1920.”

Accompanying the new brand effort, Howes has chosen to help portray its identity through a new St. Bernard logo which will serve as the new brand mark and represent the strength, loyalty, dependability and trust that form the foundation of the company, Howes said.

“Never releasing a product with which we are completely satisfied, we tirelessly test and test again, until every product we make is proven safe and effective, according to Rob Howes II, vice president of strategic development.

“All of our products are safe to use and contain absolutely no alcohol or harmful solvents. Our products are tested in and out of the lab by experts, by us personally, as well as by our customers,” Rob Howes said. “We refuse to release any product that is merely average, we strive for excellence. If it’s a Howes product, it’s a reliable product. We make sure of it. You don’t even have to take our word for it. Ask a friend, ask a colleague, ask anyone who has used it and they’ll tell you, this stuff works.”

As a fifth generation, family owned and operated company, Co-Owner Deb Howes said the company is committed to providing its customers with not only the best products, but with the ultimate in industry knowledge and customer service.

“This is not just a business to us. This is our legacy,” Deb Howes said. “This is our family, and that extends beyond our office doors to our employees, our distributors, our customers. They are all family to us. Their success is our success and vice versa. That’s why we put 100 percent into every product we make, and why we stand behind each one whole heartedly.”

Howes earns trust not by just the superior products they put out, but by really being there when they are needed, said Vice President of Business Development Erika Howes. “We answer our phones when someone calls, you aren’t greeted by machines and recordings,” commented Erika Howes, vice president of business development. “We are out in the field, we are talking face to face with people and we listen to what they have to say. We are always looking to learn all we can about people’s needs. It’s one of the things that make this change so exciting. We saw that our customers needed more, and in our commitment to excellence, we’re dedicated to giving them just that.”

The new brand will be unveiled at the Mid-America Trucking Show March 28-30 in Louisville, Kentucky.

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Kenworth to collaborate with Meritor on T680E Electric powertrain development

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concept photo of Kenworth electric model
The electric Kenworth T680E will be a short-hood day cab in tractor configurations of 4x2 and 6x4 axles and as a 6x4 axle straight truck. The T680E will offer an operating range between 100 to 150 miles, depending on application. (Courtesy: Kenworth)

KIRKLAND, Wash. — Kenworth has announced it will collaborate with Meritor on electric powertrain development for Class 8 Kenworth T680E battery-electric vehicles.

The electric Kenworth T680E will be a short-hood day cab in tractor configurations of 4×2 and 6×4 axles and as a 6×4 axle straight truck. The T680E will offer an operating range between 100 to 150 miles, depending on application.

“The Kenworth T680E development in collaboration with Meritor is a major advanced technology step in Kenworth’s evolution of zero-emission electric powertrain solutions for our customers,” said Kevin Baney, Kenworth general manager and PACCAR vice president. “Initial production of the Kenworth T680E is expected to begin in the fourth quarter 2020 and ramp through 2021.”

Meritor, Inc. is a global supplier of drivetrain, mobility, braking and aftermarket solutions for commercial vehicle and industrial markets. Meritor is based in Troy, Michigan.

“We look forward to working closely with Kenworth to help develop the Kenworth T680E as an important, viable battery-electric answer for the day cab market,” said T.J. Reed, vice president of Global Electrification for Meritor.

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New Kenworth parts, service locations now open in Maryland and Nebraska

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Kenworth service location in Maryland
West Point Kenworth is approximately one hour south of Sioux City, Iowa, and located along Highway 275, a major trucking route in the area. (Courtesy: Kenworth)

WESTMINSTER, Md. And West Point, Neb. — Kenworth now offers additional locations for parts and services. Mid Atlantic Kenworth has added a full-service location in Westminster, Maryland, while Sioux Falls Kenworth has opened a new parts and services dealership in West Point, Nebraska.

Maryland

In Westminster, Maryland, the 17,400-square-foot facility features a full parts and service department, with 10 service bays to maximize customer uptime for truck operators passing through the area. A drivers’ lounge is available to customers while their trucks are serviced.

The facility, Kenworth Mid Atlantic Westminster is located on three acres, which offers customers ample room to park their trucks.

The Westminster, Maryland facility is located at 821 Baltimore Blvd. and its hours of operation are 7 a.m. to 5 p.m. Monday through Friday and 7 a.m. to 1 p.m. on Saturday.

Nebraska

With its new parts and service dealership in West Point, Nebraska, Sioux Falls Kenworth can now offer expanded support to fleets and operators in the greater Sioux City, Iowa area.

West Point Kenworth is approximately one hour south of Sioux City and located along Highway 275. The 12,800-square-foot building is situated on 3.5 acres. The facility features an 8,600-square-foot service department with eight service bays. Also included is a 1,200-square-foot parts retail display area and a 1,900-square-foot space for bulk storage.

The West Point facility is located at 1805 Sycamore St. in West Point. Hours of operation are from 8 a.m. to 5 p.m. Monday through Friday and 8 a.m. to 12 p.m. on Saturday.

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Agility partners with XStream Trucking to distribute aerodynamic TruckWings

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a patented design allows truckwings to swing out and retract
The patented TruckWings design incorporates folding panels made of impact-resistant, glass-reinforced composites attached to the rear sides and roof of the cab that automatically swing out to close the cab-to-trailer gap at highway speeds and retract at lower speeds. (Courtesy: Agility Fuel Solutions)

COSTA MESA, Cali. — Agility Fuel Solutions and XStream Trucking have announced that Agility will be the exclusive distributor of Xstream’s TruckWings aerodynamic systems for compressed natural gas (CNG) trucks in North America. Agility will also distribute TruckWings on a non-exclusive basis to the diesel truck market.

The patented TruckWings design incorporates folding panels made of impact-resistant, glass-reinforced composites attached to the rear sides and roof of the cab that automatically swing out to close the cab-to-trailer gap at highway speeds and retract against the rear of the cab at lower speeds to leave room for turning maneuvers.

“TruckWings is the first device which completely solves the turbulence problem created by the open area between the tractor and trailer that contributes significantly to a truck’s overall aerodynamic drag,” said Daniel Burrows, XStream Trucking’s founder and CEO. “We are pleased to now partner with Agility to offer TruckWings as a factory option for CNG trucks in North America.”

Agility, a business area of Hexagon Composites ASA, and XStream Trucking have previously partnered to provide TruckWings systems for over 750 CNG trucks used by major fleet operators. Agility’s leadership in providing clean fuel solutions for commercial vehicles coupled with its extensive customer base and value-added aftermarket services will expand XStream’s TruckWings solution to reach the growing CNG truck market throughout North America.

“Agility’s trucking fleet customers are focused on fuel cost savings and on increasing the fuel economy of their CNG trucks. TruckWings are a great answer to this problem, as we’ve demonstrated in real-world use with some of our major fleet customers,” said Eric Bippus, Agility’s senior vice president of global sales and marketing. “We are very pleased to enter into this distribution agreement and to continue to work with XStream Trucking to deliver clean and efficient transportation solutions for the North American trucking market.”

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