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Empowering women in transportation, SEFL recognized as top place for women to work

LEXINGTON, S.C.—Southeastern Freight Lines, has been recognized as a 2024 Top Company for Women to Work in Transportation by Redefining the Road, the official magazine of the Women in Trucking Association (WIT). “We are honored to be recognized for our steadfast commitment to fostering an empowering and inclusive workplace for our female associates,” said Melissa Atkins, vice president of linehaul transportation. “At Southeastern, not only are we dedicated to helping our associates excel and advance in their careers, but we value the impact that female voices have on continuing to grow our quality, efficient operations. We sincerely thank Redefining the Road for this recognition and look forward to continuously enriching our culture to remain a great place to work for years to come.” According to a press release, WIT is a non-profit organization with a mission to encourage the employment of women in the trucking industry, promote their accomplishments and minimize the obstacles they face. Its annual Top Company for Women to Work in Transportation award recognizes companies with exemplary corporate cultures that foster gender diversity, competitive compensation and benefits, flexible work requirements, professional development opportunities and more. “Redefining the Road is pleased to name Southeastern Freight Lines as a 2024 Top Company for Women to Work in Transportation,” said Brian Everett, group publisher and editorial director. “Southeastern has demonstrated that it places a significant importance on gender diversity as part of its business strategy and is to be commended for the work in diversity that it is doing.” WIT hosted a conference and exposition in Dallas, Texas where Atkins, alongside Marketing Supervisor Mary-Riley Walker, accepted the prestigious award on behalf of Southeastern.

Motive unveils new Integrated Coaching platform to enhance driver efficiency and safety

SAN FRANCISCO — Motive has launched Integrated Coaching, a streamlined coaching solution that consolidates safety and compliance activities into one unified workflow giving fleet and safety managers real-time visibility into driver performance to enhance coaching efficiency and reduce risk. “Motive’s new Integrated Coaching product sets a new benchmark for fleet safety and compliance by bringing all coaching activities into one comprehensive view,” said Jai Ranganathan, Chief Product Officer at Motive. “By streamlining safety and compliance into a single workflow, fleet and safety managers can now save time, focus on key priorities, and proactively keep their drivers safe and compliant on the road.”  Motive also noted that nearly half of leaders use more than ten individual tools to manage their overall operations, with 30% saying it is too many to count According to the press release, coaching drivers is a time-consuming and manual process that requires fleet managers to rely on disjointed coaching tools and disparate data sources across many systems. According to Motive’s Physical Economy Outlook, nearly half (46%) of leaders use more than ten individual tools to manage their overall operations, with 30% saying it’s too many to count. As a result, leaders report spending most of their time dealing with reactive issues versus proactively managing their workers, fleet, spend, or equipment.   Motive’s Enhanced Driver Coaching Workflows Drive Efficiency  Fleet and safety managers can manage driver safety and compliance issues more effectively by accessing all coaching activities, including cell phone usage, close following and Hours of Service (HOS) violations, through a single “Coaching” tab in the Motive Fleet Dashboard, according to the release. The centralized approach streamlines the review of safety events, HOS violations, and other compliance concerns into a single platform, saving valuable time and enhancing coaching efficiency to lower risk for both drivers and the business.  “Since using Motive’s Integrated Coaching, I’ve been able to coach drivers more quickly, helping them learn from their mistakes and avoid repeating them,” said John Haverstick, safety/recruiting/IT manager at Miller Expedited Freight. “By streamlining these processes, we’re saving time, reducing administrative burden, and enhancing both safety and compliance. We’ve seen drastic improvements in our CSA scores since deploying Motive.”  The release noted that Motive’s Integrated Coaching provides real-time visibility into driver performance and automatically flags logs that require attention. The feature also simplifies coaching status tracking with easy-to-use labels such as “Needs Review,” “Coachable,” “Coached,” and “Dismissed” so managers can quickly prioritize coaching sessions and follow up with drivers.   On the future roadmap for Integrated Coaching are other critical areas for improving safety, productivity, and profitability across an organization including improving fuel efficiency, according to the release.  

PS Logistics bolsters its reach with acquisition of Fluker Transportation

BIRMINGHAM, Ala. —   PS Logistics, along with its subsidiary Blair Logistics (Blair) has acquired Fluker Transportation (Fluker), a founder-owned trucking company that specializes in flatbed and heavy-haul shipping. “We are excited to welcome Fluker’s flatbed and heavy-haul drivers and employees to the PS Logistics family,” said Scott Smith, chief executive officer and co-founder of PS Logistics. “Fluker has continued to grow in a broadly challenged freight market, which is a testament to the company’s commitment to its drivers and service to its customers. Fluker aligns nicely with our desire to partner with founder- or family-owned trucking companies that put their drivers first, and PS Logistics is looking forward to the growth opportunities that will result from this acquisition.” Financial terms of the transaction were not disclosed. According to a media release, Fluker Transportation was founded in 2011 by James Watson and primarily hauls steel, construction equipment, and military defense related freight across the southeastern United States. Fluker’s freight mix and geographic coverage are highly complementary to Blair’s and are expected to provide immediate opportunities to realize operational synergies. Fluker will now operate under Blair Logistics’ name. “Blair and the broader PS Logistics network are going to be great partners for this business,” said James Watson, founder and co-owner of Fluker Transportation. “Throughout the process of working with them, it became evident that they are committed to the drivers’ success, and I’m excited that Fluker will now be a part of a larger organization that will provide greater freight choices to our drivers and more capacity to our customers, and bring operational expertise to the business.” The transaction continues PS Logistics’ acquisition strategy of partnering with families and quality owners within the transportation and logistics industry. Since 2016, PS Logistics has successfully acquired 27 trucking operations and five non-asset logistics operations across the United States. “Partnering with PS Logistics represents a transformative step forward for Fluker,” Peter Walker, co-owner of Fluker Transportation. This collaboration will fuel significant growth and enhance our drivers’ experience, positioning the business for long-term success.”    

Truckers in revolt: New York Gov. Hochul reinstates controversial congestion pricing, industry vows to resist

New York, N.Y. – Governor Kathy Hochul detailed her vision to reinstate New York’s Congestion Pricing Plan after initially pausing the program. The Trucking Association of New York (TANY) decries the reinstatement as a disruption of “Business as Usual” which will negatively impact New York jobs and raise costs for New Yorkers during an affordability crisis. “While political leadership is now saying the right things about bringing down the cost of living in the state, New Yorkers should not be fooled by the rhetoric: this new congestion pricing plan is still bad for the economy, will still cause supply chain disruptions, and will still raise the price of goods upon which households across the five boroughs and its surrounding suburbs rely,” said Kendra Hems, TANY president. “As such, the Trucking Association of New York will continue using every tool at our disposal to fight this plan and deliver relief for hardworking operators and the New Yorkers counting on their services.” According to a media release, Hochul’s new vision still fails to account for the critical role trucks play in our state’s economy and will still burden New Yorkers with higher prices. Under the revised toll structure, passenger vehicles entering the business district will be charged $9 per day, no matter how frequently they travel into and out of the zone. By contrast, trucks will pay between $14.40 and $21.60 each trip. While the plan reduces costs for commuters, trucks have been left out of the relief and the burden will fall on all New Yorkers. “The fundamental issue remains the same as before: the disproportionate pricing structure, which once again unfairly targets trucking operators, is a burdensome regulatory framework and cost imposition on the industry responsible for transporting 90% of goods in New York State,” Hems said. “As we have repeatedly stressed, a reduced rate congestion pricing structure is a positive development for our industry but is not sufficient on its own. The decision to maintain the per-trip charge, rather than adjusting the fee to a per-day structure, is yet another example of the continued disregard toward our industry from the most powerful people in the state. During a recent press conference, Hochul said her belief in this new plan is not just about raising money but also about supporting commuters. She stated this would help keep millions of dollars “in the pockets of our commuters.” Hems noted that the trucking industry was entirely excluded from all discussions pertaining to the reinstatement of this plan. “The Governor rightly paused the plan in June, acknowledging the state’s affordability crisis, and she acknowledged these stressors once again today,” Hems said. “However, she failed to mention that industry experts on both sides of the Hudson have long warned that the discriminatory way trucks and logistics companies are targeted by the plan will increase costs for residents everywhere. Trucking operators may be forced to raise prices to afford these tolls, which will drive up costs for New Yorkers. The plan has also triggered sharp criticism from New Jersey officials, including Governor Phil Murphy who is a congestion pricing opponent and Rep. Josh Gottheimer who said, “It’s utterly absurd at a time of inflation. The added costs for Jersey motorists went from zero to $2,500.” “It is disappointing that, after a lengthy pause, the Governor’s revised plan still does not provide a solution to the constitutional violations we highlight in our lawsuit, filed in the Southern District of New York, which argues that the congestion pricing policy unfairly targets trucking and logistics companies by charging far higher rates than passenger vehicles,” Hems said. “Until this discrepancy is addressed, the Trucking Association of New York remains committed to seeing out the legal process and is hopeful that our ongoing litigation will preserve business-as-usual for New Yorkers.”

Truckstop, FTR report mixed rates: Dry van rates plummet while reefer rates see large gains

Data from Truckstop and FTR Transportation Intelligence for the week ending Nov. 8 showed a market that still shows at most seasonal strength. “Spot rates for dry van and refrigerated equipment moved by nearly the same degree in the latest week but in opposite directions,” FTR said. “Broker-posted spot rates for dry van equipment in the Truckstop system fell by the most in a comparable week since at least 2008 during the week ended November 8 (week 45) while refrigerated spot rates saw their largest gain in a comparable week in five years. Flatbed spot rates fell by the most in 11 weeks but continued to move according to seasonal expectations.” According to a press release, broker-posted spot rates in the Truckstop system for van equipment moved by nearly the same degree in the latest week but in the opposite directions. Dry van spot rates fell by the most in a comparable week since at least 2008, while refrigerated spot rates saw their largest gain in a comparable week in five years. Flatbed spot rates fell by the most in 11 weeks but continued to move according to seasonal expectations. The current week (the week ending November 15) usually sees across-the-board spot rate increases, although the total market rate fell last year due to dry van. Total Spotload Availability Total load activity declined 1.7% after easing by a slightly smaller extent in the previous week. Load postings were 17% higher than the same 2023 week but about 20% below the five-year average. Total truck postings increased 2.3%, and the Market Demand Index – the ratio of load postings to truck postings in the system – declined to its lowest level in six weeks. Total Spot Rates The total broker-posted rate decreased more than 3 cents for the largest decline in 11 weeks. Rates were less than 1% above the same 2023 week but 6.5% below the five-year average. Spot rates excluding a calculated fuel surcharge were more than 9% higher than the same 2023 week and were higher y/y for all equipment types. The current week (week 46) usually sees across-the-board rate increases, although rates fell last year due to dry van. Dry Van Spot Rates Dry van spot rates fell 4.4 cents after rising nearly 3 cents in the prior week. Historically, that week of the year always saw rate increases, but that trend ended starting in 2020. Rates were about 1% above the same 2023 week but almost 11% below the five-year average for the week. Excluding an imputed fuel surcharge, rates were nearly 12% higher than during the same 2023 week. Dry van loads increased 1.7%. Volume was basically flat y/y but was about 33% below the five-year average for the week. Refrigerated Spot Rates Refrigerated spot rates rose 4.6 cents after rising 5.5 cents in the prior week. Rates, which had not risen in consecutive weeks since August, were nearly 2% above the same 2023 week but nearly 7% below the five-year average. Rates excluding an imputed fuel surcharge were up nearly 10% y/y. Refrigerated loads rose 5.6%. Volume was down 2.5% from the same 2023 week and was about 33% below the five-year average for the week. Flatbed Spot Rates Flatbed spot rates fell 4 cents after decreasing nearly 3 cents during the previous week. Rates, which almost always decline week over week during that week of the year, were essentially flat with the same 2023 week about 5% below the five-year average for the week. Rates excluding an imputed fuel surcharge were up 8% y/y. Flatbed loads decreased 5.5%. Volume was about 40% above the same week last year but close to 12% below the five-year average.  

Heroes wanted: Goodyear announces call for 41st annual Highway Hero Award nominations

AKRON, Ohio — The Goodyear Tire & Rubber Company is now accepting nominations for its annual Highway Hero Award. “Commercial truck drivers are not only at the center of the supply chain industry, but they also act as vigilant guardians of the roads, ready to assist others in need,” said Joe Burke, vice president, Goodyear North America Commercial business. “For over four decades, the Goodyear Highway Hero Award program has celebrated remarkable contributions of professional truck drivers who have acted selflessly for the good of others on the road.” According to a company press release, now through Dec. 31, Goodyear is inviting nominations for drivers with a Commercial Driver’s License (CDL) who went the extra mile to help others on the road. Goodyear is eager to hear from drivers across the commercial industry from long-haul truckers, to dump truck drivers, regional delivery and vocational vehicle operators and more. Since 1983, Goodyear has been recognizing commercial truck drivers who go above and beyond their regular duties to keep our highways safe. To enter or nominate a CDL driver, visit www.goodyeartrucktires.com/newsroom/highway-heroes/. Goodyear will determine an approved list of nominees from which a panel of judges will select one winner and up to two finalists. Goodyear will announce the award winner in 2025, honoring the driver with cash prizes and a ride on the Goodyear Blimp. Up to two runners-up will also receive a cash prize. Eligible nominees for this year’s Highway Hero Award must be a full-time commercial driver with a valid CDL, reside in the U.S. or Canada and be actively operating a commercial, infrastructure, vocational vehicle or non-lifesaving emergency vehicle with rim size greater than 19 inches. The commercial trucker must be on the job at the time of the heroic incident and the act must have occurred between Jan. 1 and Dec. 31, 2024. To learn more about the Highway Hero Award, view exclusive content and read the full terms and conditions, visit www.goodyeartrucktires.com/newsroom/highway-heroes/. The Goodyear Highway Hero Award is one way Goodyear helps recognize the growth and importance of the commercial trucking industry.

The cold hard truth about hauling reefers: Is it right for you?

Choosing which segment of trucking to work in is often a matter of personal preference. Pulling refrigerated trailers can be a rewarding experience and it can be profitable, but it comes with its own requirements for special handling. Refrigerated trucking offers the opportunity to haul a variety of temperature-controlled products, from frozen items to fresh produce and even to items that must be protected against freezing in winter temperatures. Additionally, when temperature-controlled freight is scarce, the refrigeration unit can be turned off and the trailer used like any dry van trailer. Running a refrigerated trailer, however, means more responsibility for the driver, who has to ensure that the temperature is set and the internal temperature of the trailer, including the freight, is within the limits set by the customer. If the product temperature is off, even by a few degrees, the receiver may reject the load or file a claim for damage. It is important to understand the customer’s demands before loading the product. Shippers often place devices in the load that record the temperature periodically, so fluctuations in degrees can be cause for load rejection even if the temperature seems correct at the destination. Keeping the temperature as constant as possible is the goal, but the trailer and other factors can make it difficult. Products such as ice cream, for example, may need to be kept at a temperature lower than zero to make sure the product doesn’t soften in transit. On a hot day, with the sun beating down on the trailer, the refrigeration unit may labor to keep the temperature down. Fresh produce, on the other hand, has unique properties. It can’t be allowed to freeze or damage will occur. If it gets too warm, however, it can continue to ripen, producing methane gas that causes other produce to ripen. At warmer temperatures, bacteria can begin the process of rotting the product. The temperature at which the product is loaded can cause problems, too. The refrigeration unit on the trailer is good at maintaining the temperature as the product is received, but not always good for changing the product temperature. For example, 40,000 pounds of vegetables loaded right at the field where they were harvested will be at the outdoor temperature of that location. Insisting that they be at 34 degrees when delivered may be more than the system is capable of. Good communication with the carrier or broker who assigned the load is important to make sure everyone is in agreement. The Bill of Lading (BOL) is the document that records the customer requirements for temperature. It’s important to make sure the customer who is paying for the freight, if different from the shipper, is making the same demands as the shipper. If the load you accepted specifies one temperature while the paperwork specifies another, that’s an issue to resolve prior to loading. The BOL is also where you note any discrepancies you find. If, for example, produce looks wilted or beyond freshness, note it on the BOL. If the temperature of the product isn’t accurate when you receive it, note that as well. Anything that doesn’t look right should be discussed with whomever assigned the load. Receivers generally want products with a long shelf life, so products that are approaching their “use by” date or produce that doesn’t appear fresh could turn into a freight claim at the other end. Again, the time to call is before loading if possible and always before leaving the shipper. Refrigerated trailers are often pre-loaded and ready to hook up to upon the driver’s arrival. It’s important to note on the BOL if this occurs, especially if the doors are closed and sealed. One problem is weight distribution. Since the refrigeration unit on the front of the trailer adds weight, loading heavy products in the front of the trailer can cause the tractor-trailer to be overweight on the drive axles. Improper loading can also result in freight shifting in the trailer, changing weight distribution and possibly damage. Most refrigerated units have a lighted panel that can be observed in the driver’s side mirror, and some even connect to communication units in the cab. Regardless of the interface type, the driver is responsible for checking the temperature periodically to make sure it stays withing the parameters specified. One choice the driver may have is whether to run the unit continuously or in a start/stop mode. Some shippers will specify continuous run because of the product, or you may have an option. Products that are frozen are usually handled on continuous, but produce and other medium temperature products may allow start/stop operation, which saves fuel. The unit starting and stopping can also make it difficult to sleep. Some customers will require pre-cooling of the trailer, which is mostly defeated as soon as the doors are opened. Running the unit with the doors open isn’t a good idea, because the chute along the ceiling of the trailer directs the airflow right out the open doors while warmer air move in to take its place. Most refrigeration units have a “defrost” function. On humid days, condensation can form on the evaporator and freeze, preventing air flow. The defrost function clears this without impacting the temperature of the load. Although battery electric refrigeration units are being introduced, they have not yet occupied a significant share of the market. Your unit will run on diesel fuel, but the diesel used to run it is taxed differently because it isn’t for highway (driving) use. When fueling the tank on the trailer, be sure to specify “off highway” or “reefer” fuel so you’ll get the correct price. Depending on the customer, refrigerated drivers can experience long waiting times and are sometimes tasked with handling some of the freight in their loads. Most drivers quickly learn which receivers to avoid. Refrigerated trucking isn’t for every driver, but can provide an enjoyable career for those drivers who like the extra responsibilities that come with it.

Carter Express driver Zach Rogers earns TCA Highway Angel wings for heroic actions on the highway

ALEXANDRIA, Va. — The Truckload Carriers Association (TCA) has named truck driver Eric “Zach” Rogers, from Florence, Alabama, a TCA Highway Angel for helping an elderly woman who crashed her car while experiencing a medical emergency. According to a TCA press release, on Aug. 21 around 11:30 a.m., Rogers — who works for Carter Express Incorporated out of Madison, Alabama — was traveling on Highway 72 just west of Slayden, Mississippi, when a motorist crossed the lanes of traffic in front of him and ran off the road. “She cut all the way over in front of me and then ran off the road and spun and slid, then came back across the highway and ended up in the ditch,” Rogers said. Rogers stopped his truck and went to assist the elderly female driver and her passenger. He found the driver convulsing, so he called 911. “She was just out of her mind; she couldn’t talk and her eyes were rolling back in her head,” Rogers said. “I actually just held her and prayed because she reminded me of my grandmother and I knew that she was probably somebody’s grandmother — they probably weren’t ready to lose her.” Roger’s remained with her until emergency services arrived and then, as a true trucker, completed his load. “I don’t feel like I did anything special,” Rogers said. “I treated her like I would have wanted someone to treat my grandmother, had they been in the same situation.”

Sunset Transportation wins prestigious award for women-friendly workplace

ST. LOUIS, Mo. — Sunset Transportation (Sunset), a  third-party logistics (3PL) provider has been recognized as a 2024 “Top Company for Women to Work in Transportation” by Women in Trucking Association’s (WIT) official magazine, “Redefining the Road.” “As a woman in this industry, a mom to daughters, and a second-generation CEO of a privately held, family-founded organization where leadership truly has the influence to shape the culture of an organization, there is nothing more important to me than continuing to foster an inclusive and flexible workplace environment,” said Lindsey Graves, Sunset Transportation CEO. According to a company press release, Sunset was recognized for having a corporate culture that promotes a gender-diverse workplace that aspires to attract and retain more female talent. Over 55% of Sunset’s executive leadership are women, including its CEO, CCO, and three vice residents. Across the organization, 46% of Sunset’s total workforce are women. “We’ve designed our company to include benefits that enhance the work experience for women and offer opportunities for career growth. I’m incredibly proud and honored to, once again, be recognized by WIT as a top company for women in the transportation and logistics industry,” Graves said. Sunset was also a WIT 2023 Top Company for Women to Work in Transportation honoree. Furthermore, two members of its female leadership have received recognition over the past several months: CCO Tracy Meetre was honored as a 2024 Women in Supply Chain recipient, while vice president of Strategic Accounts Jill Gross was recognized as a Leading Woman in Logistics recipient. “With company culture focused on work-life balance for employees and high-touch service for customers, Sunset’s leaders take pride in providing a comprehensive and competitive salary and benefits package that includes full benefits, a 401(k) match and tuition reimbursement,” the company said. “Sunset also offers its employees work-from-home flexibility, wellness stations, and paid paternity leave to accompany robust maternity perks.”

Capacity crunch: DAT One freight data reveals impact of carrier exits

There were 1.8 million loads available on DAT One last week, down almost 8% compared to the previous week but 15% higher year over year. According to a company press release, the number of available trucks posted on the network fell 6% to 307,925, the lowest weekly total since Labor Day week. The reefer load-to-truck ratio increased amid demand to move fresh and frozen goods ahead of Thanksgiving. Van volumes slipped “The number of dry van load posts declined by 10%, much the same as last year in the first shipping week of November,” said Dean Croke, DAT iQ industry analyst. “However, the figure was 14% higher year over year. Excluding the pandemic-affected years of 2021 and 2022, van load posts for Week 45 are 5% higher than in previous years, indicating ongoing strength in the spot market. Spot van rates are holding up According to Croke, at $1.67 a mile, last week’s national average linehaul van rate was around 11 cents higher year over year and up 4 cents since the ILA strike and hurricanes Milton and Helene made landfall. Truckload freight volume from Seattle increased as B.C. port strikes rolled on  “ILWU Local 514 members went on strike at the ports of Vancouver, Prince Rupert, and Fraser-Surrey on Nov. 4; the BCMEA locked out workers the same day,” Croke said. “With both sides saying they’re at an impasse, the Canadian government ordered binding arbitration today. The work stoppage boosted truckload volumes out of the Seattle freight market, where the average van rate was up 5 cents to $1.39 a mile last week, nearly 10 cents higher year over year. From Seattle to Stockton, load volumes rose 1.4% and were up 55% month over month. The average spot van linehaul rate on that lane increased 4 cents to 97 cents a mile, still 7 cents lower year over year.” Flatbed load volumes continued to slide  “Following the surge in activity resulting from hurricanes Milton and Helene, flatbed load volumes continued to decline last week,” Croke said. “Compared to the previous week, volumes in the Southeast fell 8% and 9% in the Lakeland, Florida, market.” Dry Vans ▼  Van loads: 823,754, down 10% week over week ▼  Van equipment: 204,207, down 6% ▲  Linehaul rate: $1.67 net fuel, up 2 cents ▼  Load-to-truck ratio: 4.0, down from 4.2 Reefers ▼  Reefer loads: 397,713, down 4% week over week ▼  Reefer equipment: 60,199, down 9.5% ▲  Linehaul rate: $2.03 net fuel, up 1 cent ▲  Load-to-truck ratio: 6.6, up from 6.2 Flatbeds ▼  Flatbed loads: 569,028, down 5.9% week over week —  Flatbed equipment: 43,519, virtually unchanged ▲  Linehaul rate: $1.99 net fuel, up 2 cents ▼  Load-to-truck ratio: 13.1, down from 13.9

Carriers respond to Bloomberg survey: Should I stay, or should I go?

BOISE, Idaho — While still looking for improvement, the trucking market seems to be trending upward. That is according to the latest Bloomberg | Truckstop survey, which polled owner-operators and small fleets, carriers who have faced challenges with weak demand and low rates. They say they are now seeing signs of improvement ahead, but work is still to be done because some say they are still considering a shift in their careers. “Despite greater optimism over the outlook, more carriers expressed an intent to leave the business than in our prior survey,” said Lee Klaskow, senior freight transportation and logistics analyst at Bloomberg Intelligence. “An acceleration in carrier exits could speed up the market’s return to equilibrium and provide a better backdrop for rates next year.” The survey also shows: Rates may bounce back soon: Spot rates remained suppressed in 3Q, falling 17% on average excluding fuel, according to respondents, but more see the view brightening. An increase over the next 3-6 months was expected by 29% of carriers, 6 percentage points higher than the survey three months ago. There are indications that the market is moving closer to equilibrium. Truckstop’s Market Demand Index for the North American trucking market increased 13% on average in 3Q from last year, the third consecutive quarter of year-over-year gains. Demand may gradually increase: Sentiment going forward appears to be more optimistic, even though carriers continued to see lower volume in 3Q, with 56% of respondents noting weaker demand compared with last year. Higher volume over the next 3-6 months is expected by 40%, 7 percentage points better than our 2Q survey. An improved demand outlook could also lead to more carriers buying equipment, with 24% saying they might make a purchase in the next 3-6 months, 3 percentage points better than the 2Q responses. Weak demand was cited by 34% as the main reason for not buying. Carriers face uncertainty about their futures: More carriers see themselves exiting the industry, with 15% saying they believe they’ll be out of trucking in six months, 6 percentage points higher than the 2Q survey. Excess capacity has been slow to leave the market, and any acceleration could help spot rates move higher, setting up for a better 2025. “Carriers are optimistic that the toughest times are now behind them,” said Kendra Tucker, chief executive officer, Truckstop. “Truckstop continues to be a trusted partner, empowering carriers to thrive in a dynamic market with innovative solutions designed to help them to manage, safeguard and expand their businesses.” The Bloomberg | Truckstop survey of owner-operators and small fleets provides timely channel checks into the health of the spot market. The sample size was 171, consisting of dry-van, flatbed, temperature-controlled and specialized/diversified, hot-shot and step-deck carriers. Of the respondents, 53% operate just one tractor.

Peterbilt earns recognition as top company for women in transportation

DENTON, Texas —  Peterbilt has been named as a 2024 Top Company for Women to Work for in Transportation by the Women In Trucking Association, marking another consecutive year of receiving this esteemed honor. According to a company press release, Peterbilt is also amongst the Elite 30, noted as one of the 30 companies that garnered the highest number of votes. Since its establishment in 2018, the Top Company for Women to Work for in Transportation recognition program has supported WIT’s mission of promoting companies that prioritize the employment and advancement of women in the transportation industry. “Peterbilt values its diverse workforce. Being recognized as a Top Company for Women to Work for in Transportation reflects our continued commitment to fostering career advancement opportunities that empower women and creating a workplace culture that values and celebrates the contributions of all employees,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. According to the release, Peterbilt continues to invest in initiatives that support diversity and inclusion in the workplace, including the Peterbilt Diversity Council, dedicated to recruiting, developing and promoting a diverse workforce with equal career opportunities for all employees. Additionally, the Peterbilt Women’s Initiative Network (PBWIN) focuses on inspiring, professionally developing and championing the empowerment of women within the organization. “Peterbilt is committed to employing a highly qualified workforce that drives innovation through the collaboration of diverse perspectives,” the company said. For more information on career opportunities, visit https://www.peterbilt.com/careers.

Nation’s truckers sound off: Fall 2024 survey reveals key insights on driver satisfaction and lifestyle

BRENTWOOD, Tenn. —  Conversion Interactive Agency and People.Data.Analytics (PDA) have recently released their Fall 2024 Driver Survey providing significant insights into the evolving priorities, challenges and sentiments of professional truck drivers in today’s market, offering key takeaways for industry stakeholders. According to a media release, the survey delves into various critical topics, including assessing the level of optimism among drivers regarding the state of the freight market. It also explores the pivotal factors that lead drivers to contemplate making a change in their employment, and the preferences they hold when exploring new driving opportunities. An essential insight from the survey highlighted drivers’ approach to job applications. The data showed that 85% of drivers apply to more than one trucking company when seeking a new job, with 39.9% applying to two or three carriers, and 28.3% applying to more than five. This trend demonstrates that drivers are keeping their options open and emphasizes the need for carriers to be swift and proactive in their recruitment efforts. “With competition for drivers intensifying, recruiting teams must be equipped with the latest tools and technology to stand out and be the first to connect with drivers quickly,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “Speed and transparency are more critical than ever in the recruitment process.” The survey revealed a noteworthy trend in driver job search behavior. The percentage of drivers currently seeking employment has surged to 40.7%, the highest level observed since Conversion and PDA began tracking this number. When exploring why drivers are looking for new opportunities, predictable pay emerged as the top factor, cited by 81.9% of respondents. This was followed by better home time (65.7%) and the need for consistent miles (49.1%). The demand for better benefits saw a significant shift, with a 25% increase in drivers prioritizing improved benefits compared to the Spring 2024 survey. These findings highlight the importance of stability and quality of life considerations for drivers as they navigate an imbalanced freight market. Driver sentiment about the future of the trucking industry was also captured. When asked if they believed 2025 would be a better year for drivers than 2024, 51.1% of participants expressed optimism. Carriers can use this positive outlook to their advantage by communicating improvements in their freight operations and sharing successes. Retention continues to be a critical challenge for carriers. The survey showed that only 53.3% of drivers feel valued and appreciated in their current roles. This indicates that carriers must intensify efforts to foster trust, empathy, and transparent communication within their teams. Proactive engagement through tools such as PDA’s feedback platforms can help carriers quickly identify and respond to driver concerns, ensuring they feel heard and valued, according to the release. “Collecting feedback is just the beginning; acting on that feedback is what truly builds trust,” said Scott Dismuke, vice president of operations at PDA. “When drivers see their concerns are being addressed, it significantly lowers turnover risk and enhances loyalty.” Another compelling finding from the survey was the trade-off between pay and home time, according to the release. Nearly half of the drivers indicated they would consider job opportunities offering more home time, even if it meant reduced pay. This reflects the ongoing struggle for drivers to balance work and personal life. Carriers should ensure that their recruiters are equipped with strategies to highlight the benefits and trade-offs of different positions clearly and effectively. Ultimately, the survey’s data shows the need for carriers to leverage technology and innovative tools to enhance recruitment and retention efforts. Prioritizing predictable pay, transparent communication, and understanding what drivers value most can position carriers to thrive in a competitive market. “Retention strategies that integrate clear, empathetic communication and real-time responsiveness give carriers a true advantage,” Dismuke said. “Ensuring drivers feel valued is not optional—it’s essential for sustained success.” The Fall 2024 Driver Survey serves as a vital resource for carriers aiming to adapt and stay competitive, according to the release As the trucking industry evolves, listening to drivers and implementing actionable insights remain crucial for long-term success. To access the full survey report, click here.

A new era in parking management: TRUX merges with Truck Park Management, creating the nation’s largest truck parking management company

ATLANTA, Ga. — With the trucking industry facing an unprecedented shortage of safe, secure and reliable parking options nationwide, TRUX has merged with Truck Park Management to form the largest truck parking management company in the nation, now solely known as TRUX Parking. With over 3.5 million truck drivers on the road, the American Transportation Research Institute (ATRI) reports only one parking space per 11 drivers. This severe shortage forces drivers to park in unsafe locations, increases operational costs, and contributes to driver fatigue–one of the leading causes of accidents in the industry. “This merger allows the new entity to expand rapidly, acquiring and operating high-demand parking locations across the U.S., optimizing site operations and providing a long-term solution to the truck parking shortage,” TRUX Parking said in a press release. “It marks a significant step toward making safe, secure and reservable truck parking available to all of America’s truck drivers.” A Mission to Solve America’s Parking Shortage   Through this merger, TRUX Parking aims to acquire and manage parking assets nationwide, offering cutting-edge lot management software to other parking operators. TRUX’s commitment to innovation and expansion will help ease the strain on drivers and fleet operators, providing solutions that not only alleviate the current crisis but also prevent future shortages as the demand for parking continues to rise, according to the release. Consistent Quality Across each Location   “TRUX Parking is dedicated to creating a dependable, high-quality experience at every location,” the company said. “Each TRUX Parking lot is designed with truck drivers’ needs in mind, offering essential amenities such as bright lighting, secure fencing, electric gate access, well-maintained bathrooms, dumpsters, and 24/7 security cameras. This consistency in amenities ensures that wherever drivers encounter a TRUX Parking lot, they can expect the same high standards of comfort and security. Some of our flagship locations go even further, providing an on-site truck repair shop for added convenience.” Expanded Team and Expertise  The merger unites two powerhouse teams with the expertise and resources necessary to tackle the growing parking deficit. The newly expanded team will be instrumental in scaling the company’s property acquisition and management efforts, ensuring drivers have access to well-managed and strategically located facilities, according to the release. Leadership and Vision  With a leadership team comprised of industry experts, the newly merged company is poised to lead the charge in solving the truck parking shortage, the release noted. The executive team is led by Danny Loe, Joey Goodman and Alex Hegner. The TRUX Parking board touts an impressive list of trucking executives and real estate professionals.   Danny Loe, CEO and board member, brings over 25 years of experience leading logistics initiatives, including serving as President of ArcBest’s Asset-Light Logistics Division and spearheading the acquisition of MoLo Solutions. Todd Denton, COB, is a successful entrepreneur with experience across multiple industries, including healthcare and technology. Chip Patterson, board member, brings over 40 years of parking management experience through his founding of AmeriPark and 12 Oaks Parking. James Reed, board member, brings extensive leadership experience in logistics, currently head of Logistics for Wal-Mart and recent president of USA Truck. Gary Enzor, board member, is a veteran executive who led Quality Distribution Inc. to global prominence in bulk chemical transportation. Jason Bates, board member, adds expertise in finance and logistics from his leadership roles at Quantix Supply Chain Solutions and previous CFO at Daseke and USA Truck. Shaleen Devgun, board member, is a leading innovator in logistics technology, serving as EVP and CIO at Schneider. Stephen LaFrance, board member, brings extensive experience in retail and real estate, growing USA Drug into the nation’s largest privately-owned pharmacy chain before selling to Walgreens in 2012. He is also a Founder of Tempus Realty Partners. A New Era in Truck Parking Management  “The merger of TRUX and TPM sets the stage for a new era in truck parking management,” the company said. “With expanded resources and a strong leadership team, the company will aggressively pursue property acquisitions and elevate site operations to address the truck parking crisis. By providing safe, reliable, and strategically located parking solutions, TRUX Parking is answering the call for urgent action in an industry desperate for change.”

JB Hunt honored for commitment to America’s heroes

LOWELL, Ark. —  J.B. Hunt Transport Services Inc. has been honored with national recognitions from Viqtory as a Top 10 Military Friendly Employer, Newsweek as one of America’s Greatest Workplaces for Veterans and Military Times as Best for Vets. “We are honored that these leading organizations have recognized the workplace environment J.B. Hunt strives to create for our veterans,” said Brad Hicks, president of highway services and executive vice president of people at J.B. Hunt. “Supporting our veterans ties in with our culture and legacy, providing a much deeper meaning. We continue to enhance our workplace so that service members feel valued for their service, experience and expertise as well as the excellence, commitment and honor they represent.” According to a company media release, this is the 18th consecutive year that J.B. Hunt has earned Military Friendly® Employer status and the second time to be included in the Top 10. It is the company’s first time receiving Best for Vets recognition from Military Times and to be included among Newsweek’s America’s Best Workplaces for Veterans. Earlier this year, J.B. Hunt was recognized by the Arkansas Veterans of Foreign Wars as Employer of the Year. More information about these awards, including methodology and criteria, is available on each organization’s website. “As a company founded by both a veteran and driver, J.B. Hunt understands that the skills and expertise gained through military service can lead to a successful career in transportation and logistics,” the company said in the release. “Nearly one in every nine J.B. Hunt employees is a veteran, and the company is committed to adding approximately 1,600 veterans to its organization each year.” From Active Service to Professional Career J.B. Hunt’s commitment to hiring and enabling veterans includes programming that meets their professional needs and assists with their transition from active service to a civilian career. The company hosts multiple programs, training opportunities and resources that enable their professional growth, including: Military Leave Benefits – J.B. Hunt provides comprehensive benefits for employees who serve in any stage of their career or service. Military members and their family members are also eligible to take up to 26 weeks per calendar year to care for a family member who suffers an injury or becomes ill while on active duty. Active-Duty Support – The company provides active-duty employees with a military deployment and re-entry guide and offers differential pay policies to support their military and civilian career. Military Leave Concierge Service – For members of the National Guard and Reserve, J.B. Hunt provides employees and their families with assistance through each of the four phases of military leave. This service includes consultation and support from a Gold Star family member. SkillBridge Program – Through this Department of Defense program, service members are given the opportunity to gain civilian work experience while still on active duty. SkillBridge is available to military members, as well as their spouses, who are within 180 days of release from active duty. Additionally, the company’s Apprenticeship Program offers a route for military members interested in transitioning directly to a driver position. Veterans Employee Resource Group – Recognizing the power of community, J.B. Hunt hosts an employee resource group dedicated to empowering and engaging employees and to support the professional and personal success of veterans. Additionally, J.B. Hunt holds annual company-wide Memorial Day and Veterans Day observance events and has hosted the Arkansas Run for the Fallen Traveling Memorial each November since 2017. In December, the company will participate in Wreaths Across America for the 11th consecutive year, helping ensure the delivery of hundreds of thousands of wreaths to national cemeteries throughout the country to remember fallen veterans during the holiday season.

Pilot’s pilot plan: Giving back to those who gave so much

KNOXVILLE, Tenn.—  In honor of Veterans Day, Pilot salutes those who’ve served by extending a free meal* to military service members and their families on Nov. 11 at participating Pilot, Flying J and One9 Fuel Network travel centers nationwide. “We are deeply grateful to our nation’s veterans and their families for their sacrifice and service and consider it a privilege to express our thanks with a complimentary meal at our stores on Veterans Day,” said Brad Anderson, chief operating officer at Pilot. “With our guests’ generous support, Pilot will continue making a lasting difference for service members and their families. We take pride in and appreciate our many veteran team members and are thankful to be able to give back in such a meaningful way by helping other veterans find rewarding careers.” According to a company press release, Pilot will also continue its long-standing support of Call of Duty Endowment with a $100,000 donation to kickstart this year’s round-up campaign** and invites guests to join in contributing to Call of Duty Endowment to help veterans transition into rewarding civilian careers after military service. From Nov. 9 – 30,  guests can choose to round up their in-store purchase to the nearest dollar at any participating Pilot, Flying J or One9 Fuel Network travel center.** All proceeds will be directly donated to Call of Duty Endowment. Since 2019, Pilot and its guests have raised over $4 million for Call of Duty Endowment, resulting in more than 7,000 successful veteran career placements. On Veterans Day, service members and their families verified through ID.me in the myRewards Plus app will be eligible for a free meal credit up to $12.* The Veterans Day offer can be claimed on Nov. 11 through Pilot’s myRewards Plus app and redeemed at participating Pilot, Flying J and One9 Fuel Network travel centers on a variety of food and beverage options, including hot and cold deli items, fountain beverages and Pilot coffee.* With successful ID.me verification, service members will also enjoy exclusive deals and a year-round 10% discount on food and beverages* at participating Pilot, Flying J and One9 Fuel Network travel centers when checking out with myRewards Plus. Learn more about Pilot’s military discount at pilotflyingj.com/rewards. For more great deals and to quickly find nearby Pilot, Flying J and One9 Fuel Network travel centers, download the myRewards Plus app.* Pilot proudly employs veterans and encourages former and transitioning military members and their families to apply by visiting jobs.pilotflyingj.com/talent-communities. For more information on Call of Duty Endowment, visit callofdutyendowment.org. *Must use myRewards Plus app after verified through ID.me to redeem. Data rates may apply. Certain food and beverage exclusions apply. Good while supplies last. Non-transferable. Other terms and conditions apply. Visit pilotflyingj.com/rewards for more details. Meal Offer Period is 11/11/24 only. **Certain purchases (including, but not limited to, purchases made on fleet cards/direct bill programs or purchases made at the fuel pump) are not eligible for round-up contributions.

Are you ready for WIT’s 10th annual Accelerate! Conference & Expo?

DALLAS — Each year, professionals from every level of trucking and related industries — from the truck cab to the executive suite — come together to support the mission of the Women In Trucking Association (WIT): To encourage the employment of women in the transportation industry, eliminate barriers they face, and promote their accomplishments. This year, the 10th annual Accelerate! Conference & Expo is set to kick off Sunday, Nov. 10, at the Hilton Anatole in Dallas; the event continues through Wednesday, Nov. 13. About 2,000 people are expected to attend the 2024 Accelerate! Conference & Expo, which offers more than 70 informative, entertaining and educational sessions to help participants grow in areas ranging from leadership and professional development to operations, human resources, marketing, driving and many others. Nearly 200 subject matter experts will be on hand to discuss topics like the role of AI in trucking, employee recruiting and retention, how to spot and prevent human trafficking, DEI strategy, sustainability trends, the economy and more. Click here for a complete agenda and details about educational and breakout sessions. The exhibit hall is always a popular gathering place, with more than 150 exhibitors and sponsors featuring thousands of products and services. Click here for a complete list of vendors and a map of the exhibit hall. The exhibition also includes a Truck & Technology Tour where attendees can see new truck equipment and related technologies. Companies participating this year include Bridgestone Americas, International Motors, Mack Trucks, McLane Company Inc., Nikola, PACCAR Inc., Penske Transportation Solutions, PepsiCo Foods North America, Pilot Company, Ryder System, Saia LTL Freight, Truckers Against Trafficking, TruckSuite, UPS, Utility Trailer Manufacturing Co., Volvo, Walmart and XPO Inc. On Veterans Day — Monday, Nov. 11 — the Accelerate! Conference will honor those serving in the U.S. military through a special presentation on the main stage by Sara Lee, founder and executive director with Waypoint Vets. In addition, at 11:45 a.m. on Monday, attendees are encouraged to gather at the NASTC Stage in the exhibit hall to participate in the 22×22 Push-Up Challenge by FIT Drivers and The Trucker Media Group to encourage each participant to complete as many push-ups as possible. This challenge brings awareness to the fact that a staggering number of veteran suicides happen each day. Historically, WIT has encouraged the participation of veterans in the trucking industry through engagement with such organizations as Waypoint Vets, Veterans in Trucking and Wreaths Across America. Radio Nemo, featuring The Dave Nemo Show on SiriusXM 146, Road Dog Trucking Radio, will be broadcasting live from the event.

Veterans wanted: Industry leaders identify top careers for veterans; transportation and logistics a natural fit

ATLANTA — Hire Heroes USA, a national nonprofit organization that empowers U.S. military members, veterans and military spouses to succeed in the civilian workforce, has released its “Top Jobs for Veterans 2024” report which highlights the top industries, jobs and cities where veterans and military spouses are finding employment in the first nine months of 2024. “Veterans and military spouses have tangible skills and leadership abilities that provide tremendous value across a variety of industries,” said Ross Dickman, CEO of Hire Heroes USA. “The breadth of roles is well represented in our 2024 data, and most importantly it signals that veterans are a competitive advantage in the workforce; one that strengthens the nation while making their workplace better.” The report showed that the transportation/logistics industry is a natural fit for those transitioning into civilian life. Government and public administration (15%) is the top industry for veteran hires, followed closely by defense contracting (14%). Information technology (8%), health care and social services (7%), and transportation and warehousing (5%) rounded out the top five industries. In 2024, veterans and military spouses were hired for job functions including administrative (7%), maintenance and repair (6%), security and law enforcement (5%), training and instruction (5%) and analyst (5%). The top U.S. market for veterans to find employment is the Washington, D.C. metro area, followed by San Diego; Colorado Springs, Colorado; Virginia Beach, Virginia; and San Antonio. Last month Hire Heroes USA announced it surpassed a major milestone by assisting its 100,000th client in their search for civilian employment, according to a company press release. Since 2005, Hire Heroes USA has offered free, personalized one-on-one coaching, resume assistance, interview preparation and mentoring that has helped veterans successfully navigate the transition into their post-military careers. “In the first nine months of 2024, Hire Heroes USA helped nearly 10,200 veterans and military spouses successfully secure new jobs, which generated an estimated economic return of more than $703 million,” the release said. “On average, Hire Heroes USA works with a candidate for 12 to 16 weeks before they secure employment. Hire Heroes USA clients are achieving $69,263 in starting salary, well above the national average.” Veterans and military spouses face unique challenges in the search for meaningful civilian careers. Hire Heroes USA has almost two decades of experience overcoming barriers and helping veterans and military spouses succeed in their civilian careers. In 2024, Hire Heroes USA helped its 100,000th client find employment, a milestone that represents hundreds of thousands of transformed lives — families finding stability, communities growing stronger and individuals rediscovering purpose. The ripple effect of stable employment extends far beyond the workplace; it touches hearts, homes and the strength of our nation. In the first nine months of 2024, Hire Heroes USA helped nearly 10,161 veterans and military spouses successfully secure new jobs, which generated an estimated economic return of more than $703 million. On average, Hire Heroes USA works with a candidate for 12 to 16 weeks before they find employment. Hire Heroes USA clients are achieving $69,263 in starting salary, well above the national average. The full “Top Jobs for Veterans” report is available on the Hire Heroes USA website. This report is based on Hire Heroes USA’s hiring data from January 1 through September 30, 2024.

Old Dominion Freight Line and Folds of Honor forge powerful partnership

THOMASVILLE, N.C. — Old Dominion Freight Line (OD) is partnering with Folds of Honor, a non-profit organization dedicated to providing educational scholarships to families of fallen or disabled US service members and first responders. “We’re proud to partner with Folds of Honor and help with their meaningful mission,” said Marty Freeman, president and CEO of Old Dominion Freight Line. “We really appreciate the sacrifices made by service members and first responders. This partnership shows our commitment to supporting their families and boosting their educational opportunities.” According to a company media release, OD’s corporate donation will be directed to providing scholarship funding for students pursuing education in supply chain management, operations, transportation, or obtaining their commercial driver’s license (CDL). In aligning with Folds of Honor, OD aims to enhance its commitment to supporting the nation’s heroes. The partnership will amplify the mission and increase scholarship funding for the families of military and first responder heroes across America. By investing in education for students pursuing careers in supply chain management and transportation or obtaining their commercial driver’s license, OD hopes to inspire future leaders and support the continued growth of these vital industries. “Folds of Honor is proud to team up with OD,” said  Lt. Col. Dan Rooney, Folds of Honor founder. “We believe the partnership will be a force multiplier to the mission and awareness of Folds of Honor and increase scholarship funding to the families of American military and first responder heroes.” Founded in 2007 by Rooney, a decorated F-16 Viper Fighter Pilot, Folds of Honor has awarded about 62,000 scholarships totaling nearly $290 million. In 2022, the organization expanded its mission to include first responders such as police, fire, EMTs, and paramedics. For more information or to donate in support of a Folds of Honor scholarship, visit foldsofhonor.org.

Show your stripes, get rewarded: TEL offers veterans discounts for independent owner-operators

CHATTANOOGA, Tenn, and GREENFIELD, Ind.  ─ Transport Enterprise Leasing (TEL) has launched a discount program in support of military veterans in the commercial trucking industry which aims to help veterans succeed as independent owner-operators by lowering their initial business costs. “TEL supports military veterans because it’s the right thing to do, and because it’s good for commercial trucking,” said  Jud Alexander, TEL president and co-founder “Veterans have made sacrifices for our nation and deserve everyone’s appreciation. They also are known for being excellent and dedicated commercial drivers.” According to a press release, the program offers a $750 discount on the security deposit for a new truck lease with TEL.  The process to qualify is simple. See TEL’s website for full details on steps to apply. Alexander noted that appreciation for veterans runs deep at TEL. The late Doug Carmichael, who co-founded TEL with Alexander, was a U.S. Army veteran and a commercial truck owner-operator early in his career. He also noted that veterans make up 6% of the overall team at TEL, reflecting the company’s ongoing dedication to those who have served. The company also supports military veterans through community service and charitable contributions, including donations to the Wounded Warrior Project. To apply for the TEL Military Veterans Discount Program, call 423-214-3915 or visit https://tel360.com/tel-veteran-discount-program/ to learn more.