NASHVILLE, Tenn. – Prime Inc. driver Dee Sova has been recognized by the American Trucking Associations’ Trucking Cares Foundation with the 2024 Trucking Cares Foundation’s John Lex Premier Achievement Award for her many contributions, including the founding of Trucking Diva’s Rock, an online community for female truck drivers.
“Dee is the real deal – someone whose personal and professional story has been assembled throughout her adult life,” said Chris Spear, ATA president and CEO. “As a life coach to women in the industry, mentor to grieving parents and widows and a professional driver with 33 years and three million safe driving miles under her belt, she starts each day with the goal of making a difference in other peoples’ lives. Dee has given a face and voice to the more than 350,000 independent contractors across the country who chose to support the trucking industry and our nation’s economy.”
Sova received Prime’s 2017 Highway Diamond of the Year award and is a member of Prime’s Driver Advisory Board, according to an ATA press release. She is the founder of Trucking Divas Rock, an online community for female truck drivers. The groups also has a YouTube channel as well. Sova has also held several leadership positions with Mothers Against Drunk Driving.
The Trucking Cares Foundation is the trucking industry’s charitable arm, focusing on several core areas, including humanitarian and disaster relief; eradicating human trafficking; leadership development; strengthening the industry’s relationships with law enforcement, the military and veterans’ organizations; and safety and research opportunities.
Dana Guthrie is an award-winning journalist who has been featured in multiple newspapers, books and magazines across the globe. She is currently based in the Atlanta, Georgia, area.
These are soft drivers! They wouldn’t know what to do in a blizzard like I have been in many. Chaining during the winter was a given for the experienced female driver! It was the first thing I learned how to do on Cabbage Mountain.
I get the job done! It’s a thankless job for all. Driver appreciation used to be fun! Even truck stops had the grill out! Most of the new women drivers are snobs! Driving for Prime doesn’t even come close to being recognized as a true driver! They’ve been taught to not have a CB because some over controlling safety director has told them it’s a distraction. Yet, how many time is the new driver distracted by head phone music or family members.
It’s all a lot of fluff! I saw one female wear gloves and the car be who thought a tug test was sufficient and take off. They are always asking for help I rarely see one making tough decisions!
Being presentable in this line of work is good but I’m not worried about long nails if in dead of winter with chains on or fueling in bitter cold! Your blog is glamorizing trucking! I guess you have to otherwise you wouldn’t have drivers!
Thanks so much for featuring me in your story. It was an honor to receive this award in memory of my good friend, John Lex. He drove for Walmart for many years and was also a mentor on America’s Road Team, through the American Trucking Associations. Unfortunately, he passed away from cancer. I am so blessed to be a part of his legacy. I’ve been in the trucking industry for 33 + years. I did not spend all of those years with Prime Inc, but the best of my years in the industry came from this company. Thanks so much for sharing.
Dee Sova
Dee, the honor was ours! I am sorry to hear of John Lex’s passing. My heart and prayers are with you.