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Trucking icon turns 40: Advantage Truck Group marks milestone

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Trucking icon turns 40: Advantage Truck Group marks milestone
Advantage Truck Group celebrates 40 years of trucking excellence. (Photo courtesy Advantage Truck Group)

SHREWSBURY, Mass. — Forty years ago, Kevin Holmes invested his life savings of $12,000 to open a Getty gas station in Ashland, Mass., never imagining two years later it would launch the Tri State Truck Repair business that would become Advantage Truck Group (ATG).

“When I think about the past 40 years and the journey to get here, it’s the people who made the difference and helped build our success,” said Kevin Holmes, president and CEO. “It’s our business partners who believed in us and each customer who trusted us with their business. Yet no one is more important than every person at ATG, and I am proud to share this milestone with them,” said Holmes.

According to a company press release, ATG is New England’s largest Daimler Trucks North America dealer and includes 400 employees across eight locations. As ATG marks 40 years, it celebrates its commitment to its employees, customers and the communities it serves.

While a lot has changed over the past 40 years, ATG’s commitment to its employees and customers has not. The first technician Holmes hired 40 years ago and many of its earliest customers are still with the company today. ATG continues to support the next generation and foster their success, making investments in training and providing opportunities for growth within its dealer network.

“Our customers deliver the products and services our families, businesses and communities rely on every day, and no detail is too small when it comes to the service and support they need,” Holmes said. We are an extension of their business, and it takes a remarkable team and the dedication and efforts of every member to make that happen.

ATG is committed to delivering an exceptional experience by focusing on continuous improvement for its employees, customers and the communities it serves, and its Haulin’ 4 Hunger charitable initiative is a testament to this mission. From what started over a decade ago with a small donation of turkeys during the holidays has today provided over 80,000 meals and counting and become a year-round effort to fight food insecurity near every ATG location.

On October 29, ATG hosted celebration events for team members across its dealer network and offering giveaways to customers who visit any of its eight locations — Raynham, Shrewsbury and Westfield, Mass.; Lancaster, Lebanon, Manchester and Seabrook, NH; and Westminster, VT.

“As we plan for the next 40 years, a commitment to our employees, customers and communities will remain at the heart of everything we do,” said Holmes.

Dana Guthrie

Dana Guthrie is an award-winning journalist who has been featured in multiple newspapers, books and magazines across the globe. She is currently based in the Atlanta, Georgia, area.

Avatar for Dana Guthrie
Dana Guthrie is an award-winning journalist who has been featured in multiple newspapers, books and magazines across the globe. She is currently based in the Atlanta, Georgia, area.
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