HOUSTON — Shell Rotella SuperRigs is set to mark a big honkin’ 40th anniversary June 9-11 at Branson Landing in Branson, Missouri.
Truck drivers throughout North America are invited to enter this legendary truck beauty contest, which celebrates the hardworking trucking community each year.
“We are commemorating the 40th anniversary of Shell Rotella SuperRigs, a tradition rooted in the celebration of dedicated truck drivers throughout North America,” said Annie Peter, North American brand manager for Shell Rotella. “Missouri is one of the leading host states for SuperRigs over its storied history, and Branson Landing is a perfect location to celebrate community and the big 4-0!”
From the east coast to the west coast and more than 15 states in between, Shell Rotella SuperRigs events have seen more than 2,000 total entries since that first competition back in the 1980s.
This year, Shell Rotella SuperRigs has mapped out two celebratory routes, with both in-person and virtual components to the event for fans to take part in.
VIRTUAL HOT SPOTS
- Shell Rotella Ambassadors: Shelby, @HappinessbytheMile, Justin and Kate, @JustTruckin’ and Mike, @TheBostonTrucker will be bringing SuperRigs to life on social media throughout the three-day event. Be on the lookout for special Facebook/Instagram Live videos from the Judge’s Lane on the Shell Rotella social channels.
- Virtual Garage: Looking to get an exclusive SuperRigs experience? Be sure to keep an eye out for the link to the virtual garage, so you can learn more about the history of SuperRigs and be a part of the action from afar.
- People’s Choice: The People’s Choice Award will be taking place virtually, opening the competition to truck drivers across North America who can’t attend the show in person. Truck drivers were invited to submit their rig for a chance to win the Virtual People’s Choice award; voting is currently open but will close at 3 p.m. Central Time on June 10. The winner will be announced as part of the awards ceremony at SuperRigs. To vote for the Virtual People’s Choice Award, click here.
ON-SITE ACTIVITIES
- Jimmy Houston Fishing Demos: Pro-angling champion Jimmy Houston will join Shell Rotella for on-site fishing demos June 9, 10 and 11. Be sure to “take the bait”: Stop by Lake Taneycomo at Branson Landing to learn his tips and tricks to reel ’em in.
- Friday Night’s Big Honkin’ Celebration: When the sun goes down, the lights go on! To kick off the legendary light’s competition, Shell Rotella SuperRigs contestants are encouraged to take part in the truck parade, which starts promptly at 8 p.m. and winds through Branson Landing before returning to the South Parking Lot for the official judging of the lights. In addition, the Branson Fire Department will be joining in on the fun and allowing the community to take part in a Touch-A-Truck event, where attendees can explore the department’s Engine 1. The night will be capped off with fireworks set to illuminate Branson Landing and Lake Taneycomo.
- Contestant Dinner: The SuperRigs contestant dinner is back and will be held at The Paddlewheel on Thursday, June 9. The dinner is open to contestants and one guest.
The Shell Rotella SuperRigs competition is a truck beauty contest for actively working trucks. Hardworking truck owner-operators from across the U.S. and Canada compete each year for more than $25,000 in cash and prizes. Twelve trucks will be selected to showcase in the 2023 Shell Rotella SuperRigs calendar. There is no fee to enter a truck in SuperRigs, but drivers must pre-register online at rotella.com/superrigs.
Trucks entered in the Shell Rotella SuperRigs truck competition will be judged by experienced industry professionals who work for major trucking publications or broadcast companies. Judges will score the rigs on exterior appearance, design, detail/finish, originality and workmanship.
For updates on the Shell Rotella SuperRigs competition, visit www.rotella.com/superrigs or follow Shell Rotella on Facebook, Twitter and Instagram. Join the conversation using the hashtags #SuperRigs and #SuperRigs40.
The Trucker News Staff produces engaging content for not only TheTrucker.com, but also The Trucker Newspaper, which has been serving the trucking industry for more than 30 years. With a focus on drivers, the Trucker News Staff aims to provide relevant, objective content pertaining to the trucking segment of the transportation industry. The Trucker News Staff is based in Little Rock, Arkansas.
